Though marketing via email isn't the only way to touch base quickly with users nowadays, it is still vitally important in building a business online. List building is not aimed at rapidly growing your subscriber list anymore. Actually, your list members will be on more lists than just yours, and so your ultimate goal is to get them to impatiently open and read your emails. There's no question that email open rates have slipped in recent years, so you need to position yourself in such a way that your messages are seen as a priority to the people on your list. It is actually a fact in life that the more you give, the more you can actually expect to receive. If you give your subscribers valuable cost-free information, they'll be more likely to purchase something when you recommend it to them.
Therefore, if e-mail marketing is still regarded as a crucial part of the marketing process, we should acknowledge that social media has added a new dimension to relationship marketing. Facebook, Twitter, and LinkedIn are currently essential aspects of the lives of numerous people and the subjects they discuss can make or break an online business. If you are an online marketer, it is not a bad idea to interact on these web sites provided that you are trying to give your visitors a great experience. If you engage with folks in a manner that they like you and trust you, they may be willing to visit your website or sign up for your email list. Using your email and online marketing to create customers out of these visitors is what you're after in the long term.
If you develop your knowledge of these social sites, you can rapidly establish a loyal following by the way you grow relationships. There are many examples of internet marketers who approach this properly and you can model their success by seeing how they utilize these sites. As with any marketing online, if you learn from people who are already prosperous in an area, you can avoid many of the mistakes that can be hard to repair.
Relationship marketing certainly is the way to go on the net and you can expect to experience a better degree of success if you offer value and exhibit integrity in your efforts. Source: http://www.youtube.com/watch?v=0lqUqPp-8hY